✦ Home Services Industry
When a homeowner asks AI who to call, your trade business should be the answer
Homeowners search before they call. That search now goes through ChatGPT, Google AI, and Siri — not just Google Maps. The trades companies that appear in those answers are getting the calls. The ones that don't are losing work to competitors with better signals, not better skills.
✦ Trades we serve
Every home service trade, one approach
Roofing
Residential and commercial roof installation, repair, and replacement.
HVAC
Heating, ventilation, and air conditioning installation, maintenance, and repair.
Plumbing
Residential and commercial plumbing, drain cleaning, water heater installation.
Electrical
Panel upgrades, wiring, EV charger installation, and commercial electrical.
Flooring
Hardwood, tile, laminate, vinyl, and carpet installation and refinishing.
Painting
Interior and exterior painting for residential and commercial properties.
Landscaping
Lawn care, landscaping design, irrigation, snow removal, and tree services.
Windows & Doors
Replacement windows, entry doors, patio doors, and installation.
Insulation
Attic, wall, and crawl space insulation — spray foam and blown-in.
Siding
Vinyl, fibre cement, wood, and metal siding installation and repair.
Basement & Renovation
Basement finishing, kitchen and bathroom renovations, additions.
Pest Control
Residential and commercial pest inspection, treatment, and prevention.
Cleaning Services
Residential cleaning, post-construction cleanup, and commercial janitorial.
Solar Installation
Residential and commercial solar panel installation and battery storage.
Garage Doors
Garage door installation, repair, and opener replacement.
Fencing
Wood, vinyl, chain-link, and composite fence installation.
Test it yourself — search for trade companies in your area on ChatGPT, Perplexity, or Google to see who comes up first.
✦ What we do
AI visibility and paid leads, built for trades
AI visibility (AEO)
We build review signals, structured content, and local entity data that get your business cited when homeowners ask AI for a recommendation in your trade and city.
Google Ads & Local Services Ads
Search campaigns and Google Local Services Ads that show your business at the top of results the moment a homeowner searches for your service. We manage the full campaign.
Lead generation
For commercial-facing trades: we identify and contact property managers, developers, and facility managers directly. Pay per qualified lead or booked appointment.
Landing page & contact form
A fast, mobile-first page built to convert — with your services, service area, reviews, and a clear call to action. Analytics and form-to-CRM wiring included.
Review & reputation signals
We implement systematic review collection across Google and industry directories. More reviews, higher rating, more AI citations — and more homeowners calling.
Reporting
Monthly reporting on AI citation frequency, ad performance, lead volume, cost per lead, and booked job rate.
✦ Related services
Dig deeper into each service
Answer Engine Optimization
Get cited by AI when homeowners ask who to call for roofing, HVAC, plumbing, and more
Google Ads & Maps
Local Services Ads and search campaigns that put you in front of high-intent buyers in your area
Social Platform Ads
Before-and-after campaigns, seasonal offers, and retargeting — built for trades
Performance Marketing
Pay per qualified lead, per click, or a hybrid — with full-funnel management included
✦ Be honest with yourself
This is not for every trades company
- Solo operators booking fewer than 3–4 jobs per month with no plans to scale
- Companies that can't respond to new leads within a few hours — slow follow-up kills conversion
- Businesses with fewer than 10 Google reviews and no willingness to ask for more
- Anyone looking for results in under 2 weeks — ads take 2–4 weeks to optimise, AEO takes 60–90 days
✦ FAQs
Common questions from trades companies
✦ Learn more
AI search visibility for home service businesses
How Contractors Get Found in AI Search
AEO for Construction Companies
AEO for Architecture Firms
AEO for Engineering Firms
AEO for Renovation Contractors
AEO for Home Builders
AEO for HVAC Companies
AEO for Real Estate Developers
AEO for Property Management Companies
AEO for Landscaping Companies
AEO for Electrical Contractors
AEO for Plumbing Companies
AEO for General Contractors
AEO for Interior Designers
AEO for Structural Engineers
AEO for Roofing Companies
AEO for Civil Engineering Firms
AEO for Mechanical Contractors
✦ Get started
Request a free audit
We check your current AI visibility, Google Maps presence, and ad opportunities — then tell you what's missing. No obligation.