Mulder Agency

✦ Free Resources

Guides and checklists you can use today

Free diagnostic tools to help you assess your AI visibility, ad readiness, and automation gaps. Download as PDF and work through them before booking a consultation.

Answer Engine Optimization

AEO Readiness Checklist

Is your business visible to AI?

A diagnostic checklist to assess how well your business is positioned to be cited by ChatGPT, Perplexity, Google AI Overviews, and other AI platforms.

Download PDF12 items
AI Chatbot

AI Chatbot Self-Assessment

Is a chatbot right for your business?

A diagnostic checklist to help you decide whether an AI chatbot will generate a return for your specific business. High-priority signals indicate strong fit. Low-priority signals are tie-breakers.

Download PDF10 items
AI Voice Assistant

AI Voice Assistant Self-Assessment

Is a voice agent right for your business?

A diagnostic checklist to evaluate whether an AI voice agent will recover enough missed leads to justify the setup cost. Trade businesses, clinics, and contractors typically see the fastest payback.

Business Automation

Business Automation Self-Assessment

Is your business ready to automate?

A diagnostic checklist to identify whether manual processes are costing you leads, clients, or staff time. Most businesses running paid ads without a CRM should treat automation as a prerequisite.

Download PDF10 items
Google Ads & Maps

Google Ads Pre-Launch Checklist

Are you ready to run Google Ads?

A pre-flight checklist for businesses considering Google Ads. Each high-priority item is a hard requirement — campaigns launched without these in place waste budget from day one.

Download PDF10 items
Social Platform Ads

Social Platform Ads Pre-Launch Checklist

Are you ready to run paid social?

A pre-flight checklist for Facebook, Instagram, TikTok, LinkedIn, and Snapchat campaigns. Creative quality is the single biggest factor in social ad performance — assess it honestly before spending.

Download PDF10 items