Mulder Agency

✦ Lead Generation & Cold Outreach

We find your clients and contact them directly

Most businesses wait for clients to come to them. Cold outreach reverses that — we identify the companies and decision-makers who match your ideal client profile and start the conversation on your behalf. You pay per qualified lead, not per message sent.

✦ What's included

Everything from list to booked call

Ideal client profiling

We define your target — industry, company size, geography, job title, and any other criteria that separate a good prospect from a wasted message.

Prospect list building

We source contact lists from LinkedIn Sales Navigator, Apollo, and other databases. Every list is filtered to your ICP before any message is sent.

Outreach sequences

We write and send multi-step sequences across LinkedIn and email — initial contact, follow-ups, and a final close. Short, relevant, human.

Lead qualification

Responses are screened against your criteria before we pass them to you. You only see leads who have expressed genuine interest and meet your requirements.

CRM handoff

Qualified leads are delivered to your CRM or inbox with contact details, company info, and the conversation history — everything you need to follow up.

Reporting

Weekly reporting on contacts sent, reply rate, qualified rate, and cost per lead. You see exactly what's working and what we're adjusting.

Who cold outreach works for

  • Engineering and architecture firms targeting developers and project managers
  • Contractors and builders targeting property managers and commercial clients
  • Consultants and agencies targeting business owners by industry or size
  • B2B service businesses with clear decision-maker profiles and deal sizes above $2,000

When to pair it with other services

  • Cold outreach + AEO: outreach creates direct pipeline, AEO builds the inbound authority that makes prospects trust you when they look you up
  • Cold outreach + AI chatbot: the chatbot handles inbound website enquiries while outreach works the other direction
  • Cold outreach + Google Ads: outreach targets specific companies, ads capture intent from people already searching

✦ Honest expectations

When not to hire us for this

  • B2C businesses — cold outreach doesn't work for consumer audiences
  • Companies with no capacity to follow up on new leads within 24–48 hours
  • Businesses with average deal sizes under $2,000 — the economics don't support a per-lead model
  • Anyone who needs more than 50 leads per month immediately — list building and warm-up takes time

✦ FAQs

Common questions about cold outreach

✦ Get started

Tell us who you want to reach

Describe your ideal client and we'll tell you whether outreach is the right channel and what a per-lead rate looks like.

No contracts · No hidden fees · Response within 24 hours