Terms & Conditions

Mulder Agency ("we", "us", "our") provides digital marketing services including Answer Engine Optimization (AEO), Google Ads management, Meta Ads management, AI chatbot deployment, AI voice assistant setup, and business automation. The specific scope of work for each engagement is defined in a separate Statement of Work or service agreement signed by both parties. We reserve the right to refuse service to any party at our discretion.

One-time services (such as the Foundation AEO package) are invoiced upon agreement and due before work commences. Monthly retainer services are billed in advance on the first of each month. Invoices are payable within 7 days of issue. Late payments may incur a 2% monthly interest charge on outstanding balances. All prices are in Canadian dollars (CAD) unless otherwise stated. Applicable taxes (GST/HST) will be added where required by law.

Monthly services may be cancelled with 30 days written notice sent to [email protected]. No refunds are issued for the current billing period upon cancellation. One-time project fees are non-refundable once work has commenced. If we are unable to deliver the agreed scope due to our own failure, we will either remedy the deficiency or issue a pro-rated refund at our discretion. Third-party advertising spend (Google Ads, Meta Ads) is non-refundable once deployed to the respective platforms.

Upon full payment, you own all deliverables created specifically for your business — including ad creatives, copy, and content. We retain ownership of our proprietary methodologies, tools, processes, templates, and system configurations. We grant you a non-exclusive licence to use any such elements embedded in your deliverables. You grant us a non-exclusive licence to use your brand assets (logo, colours, copy) solely for the purpose of delivering our services. We may reference your business as a client in our portfolio unless you request otherwise in writing.

Both parties agree to keep confidential any non-public information disclosed during the engagement — including business strategies, pricing, client lists, and technical systems. This obligation survives termination of the agreement for a period of two (2) years. We treat all client data and campaign performance data as strictly confidential and will not share it with third parties without your written consent, except as required by law or to deliver the contracted services (e.g., connecting your Google Ads account to our management tools).

We do not guarantee specific results such as rankings, revenue, or AI citation frequency. Digital marketing outcomes depend on many factors outside our control, including platform algorithm changes, market conditions, and competitor activity. Our total liability for any claim arising from our services is limited to the fees paid by you in the three (3) months preceding the claim. We are not liable for indirect, consequential, or incidental damages of any kind.

You agree to: • Provide accurate business information and timely feedback • Grant necessary access to advertising accounts, website, and platforms • Ensure all content you provide does not infringe third-party rights • Comply with applicable laws, including advertising regulations in your jurisdiction • Not engage other agencies for the same services without prior notice Delays caused by failure to provide access or approvals may affect delivery timelines and are not our responsibility.

These Terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein. Any disputes shall be resolved in the courts of Edmonton, Alberta, unless both parties agree to alternative dispute resolution.

We may update these Terms periodically. Continued use of our services after changes are posted constitutes acceptance of the revised Terms. We will notify active clients of material changes via email.