Mulder Agency

✦ Engineering Industry

When a developer searches for an engineering firm, yours should come up

B2B buyers research firms online before they reach out. That means AI platforms, Google, and LinkedIn. Engineering firms that show up consistently in those channels get shortlisted. Firms that don't, get called only when someone already knows their name.

✦ Disciplines we serve

Built for engineering specialists

Structural Engineering

Residential and commercial structural design, renovation permits, foundation assessments.

Electrical Engineering

Electrical systems design, energy audits, building systems consulting.

Civil Engineering

Site development, drainage, infrastructure, subdivision design.

Mechanical Engineering

HVAC design, plumbing systems, building mechanical consulting.

Environmental Engineering

Site assessments, remediation, environmental compliance reporting.

Test it yourself — search for engineering firms in your area on ChatGPT, Perplexity, or Google to see who comes up first.

✦ What we do

AEO and performance marketing, built for engineering

AI visibility (AEO)

We build structured content, schema markup, and entity signals so your firm appears when project managers and developers ask AI for engineering recommendations in your specialisation.

Cold outreach & lead generation

We identify and contact developers, architects, and property owners who need your specific type of engineering work. LinkedIn and cold email, written for a B2B audience. Pay per qualified lead.

Google Ads & Maps

Search campaigns targeting high-intent queries — 'structural engineer Edmonton', 'electrical engineering consultant' — with a landing page optimised to convert.

CRM & pipeline automation

Connect your leads to a CRM, automate follow-up, and track where every enquiry comes from. Prevents leads from falling through when your team is busy on a project.

Review & reputation signals

AI systems and search engines weigh review signals heavily. We implement systematic review collection from past clients to build the credibility AI cites.

Reporting

Monthly reporting on AI citation frequency, ad performance, outreach response rates, and lead cost — so you know what each new project enquiry actually costs to generate.

✦ Honest expectations

When not to hire us

  • Your firm is at capacity and not planning to grow headcount
  • You work exclusively through institutional contracts with no need for inbound enquiries
  • You're a solo consultant with no support staff to handle lead follow-up
  • You need results within 30 days — AEO takes 60–90 days, cold outreach requires a ramp period

✦ FAQs

Common questions from engineering firms

✦ Get started

Request a free audit

We check your current AI visibility, search presence, and outreach opportunities — then tell you where the gaps are. No obligation.

No contracts · No hidden fees · Response within 24 hours