How much should I budget for ad spend?

Most local service businesses see results with $1,500–$3,000/month in ad spend. Below $1,000/month there is not enough data volume for the algorithm to optimise. We will recommend a starting budget based on your market and competition.

How long before I see leads?

Most campaigns produce leads within the first two weeks. Reaching your target cost per lead typically takes 60–90 days — the algorithm needs conversion data before it can optimise efficiently.

Do you guarantee a cost per lead?

No. Any agency that guarantees a specific cost per lead is making a number up. What we do is set a target based on your market, track every lead to the keyword that produced it, and adjust continuously until we hit it.

What is the difference between the Launch and Growth plans?

Launch covers search campaigns and is suited to businesses starting with Google Ads. Growth adds Local Services Ads, Google Maps promotion, and Performance Max — the full stack for businesses that want to dominate their local market.

Do I need a new website to run Google Ads?

Not necessarily — but you need a page that converts. We build a dedicated campaign landing page as part of every plan. Your main website can stay as-is; the landing page is where ad traffic goes.

Can I cancel anytime?

There is a minimum 3-month commitment. Performance-based campaigns need time to optimise — pulling out in week four means you pay for the setup and learning phase without seeing the results. After three months, you can cancel with 30 days notice.

✦ Google Ads & Maps

Google Ads and Maps for businesses that want qualified leads, not clicks

Search campaigns, Local Services Ads, and Google Maps promotion for local businesses and AEC companies in Edmonton. Every campaign is measured by cost per lead — not impressions or clicks.

Get a Free Audit View pricing

Who it works for

Local service businesses — contractors, clinics, law firms, trades
AEC companies targeting project owners and developers
Businesses with a defined service area and clear offer
Companies with a minimum $1,500/month ad budget

Who it does not work for

Businesses with no website or a site that does not convert visitors
Products with no search demand — if nobody Googles it, ads will not help
Budgets under $1,000/month — campaigns need data volume to optimise
Companies unwilling to set up call tracking or a basic CRM

✦ What's included

Everything in the management fee

Search campaign setup

Keyword research, match types, negative keywords, and ad group structure built for your specific market.

Ad copy & A/B testing

We write and test multiple ad variants to find what converts — not just what gets clicked.

Analytics & conversion setup

GA4, Google Tag Manager, call tracking, and form tracking configured before any ad goes live. Every lead is traced to the exact keyword that generated it.

Bid strategy & optimisation

Weekly bid adjustments based on conversion data. Not impressions, not CTR.

Next.js

Campaign landing page

We build a conversion-optimised landing page for your campaign on Next.js — fast, tracked, and connected to your CRM from day one.

Monthly reporting

Plain-English report: spend, leads generated, cost per lead, and what changes next month.

✦ How it works

From audit to live campaigns

Audit

We review your existing campaigns (if any), competitor ads, and keyword demand. You receive a written summary before we start.

CRM setup

Before any ad goes live, we configure call tracking, form tracking, and CRM attribution. This is how we prove results.

Launch

Campaigns go live with conservative budgets. We monitor performance daily for the first two weeks.

Optimise

Weekly keyword and bid adjustments. Monthly report. Most campaigns reach target cost per lead within 60–90 days.

✦ Pricing

Google Ads & Maps pricing

Management fee only — ad spend goes directly to Google and is not included.

Launch

For businesses starting with Google Ads

$697/Per Month

Ad spend is separate — paid directly to Google. Minimum 3-month commitment.

Search campaign build & setup
Analytics & GA4 configuration
Google Tag Manager + call tracking
Campaign landing page (Next.js)
Up to $3,000/month ad spend managed
Monthly performance report

Get Started

Growth

For businesses ready to dominate locally

$1097/Per Month

Ad spend is separate — paid directly to Google. Minimum 3-month commitment.

Everything in Launch
Google Local Services Ads (pay-per-lead)
Google Maps & GBP promotion
Performance Max campaigns
Up to $10,000/month ad spend managed
Bi-weekly optimisation reviews

Get Started

CPA Model

Pay per qualified lead — no monthly management fee

$0/Management Fee

You pay a fixed amount per lead delivered. Eligibility is determined after an audit.

Zero monthly management fee
Fixed price per qualified lead agreed upfront
Same campaign setup and management as Growth
Risk is shared — we earn when you earn
Requires audit and approval

Check if I qualify

✦ Performance model

You may qualify for CPA pricing

CPA (Cost Per Acquisition) means you pay a fixed amount per qualified lead or signed client — instead of a flat monthly management fee. We carry the risk of poor results; you pay only when leads arrive. To qualify, you need a proven offer, a minimum average deal value of $1,000, and willingness to share conversion data with us. Not every business qualifies.

Learn about CPA

✦ FAQs

Common Google Ads questions

✦ Why tracking matters

We require CRM setup before any campaign goes live

Without proper attribution, you cannot tell which ad produced which client. We configure call tracking, form tracking, and CRM lead attribution as part of onboarding. There is a one-time setup cost — but it means every lead you receive is traced to the exact keyword and ad that generated it. You see proof. We prove results.

✦ Get started

Request a free Google Ads audit

We review your existing campaigns or market and show you what we would do differently.