✦ Social Platform Ads
Paid social for businesses that need to reach clients before they search
We run paid campaigns across Facebook, Instagram, TikTok, LinkedIn, and Snapchat. The right platform depends on your audience — we find it, build the campaigns, and manage them end-to-end.
✦ Which platform
Not every platform fits every business
TikTok
Businesses with a visual story or before/after result. Younger demographic, high organic reach potential.
B2B companies targeting project owners, developers, and decision-makers in AEC and professional services.
Snapchat
Local businesses targeting 18–34 demographic. Works well for events, hospitality, and lifestyle brands.
Who social ads works for
- Local B2C businesses — services, clinics, fitness, hospitality, retail
- B2B companies targeting professionals on LinkedIn (AEC, consulting, tech)
- Businesses with a visual product or a transformation story to tell
- Companies already running Google Ads who want to add an awareness layer
Who it does not work for
- Businesses with no creative assets — social ads require images or video to run
- High-intent B2B with long sales cycles where Google Ads is a better fit
- Budgets under $1,000/month — the learning phase alone will consume it
- Companies unwilling to track conversions — without attribution, you cannot measure results
✦ What's included
Everything in the management fee
Platform selection
We tell you which platform actually fits your audience — not all of them. Running everywhere without focus wastes budget.
Audience research
Demographics, interests, behaviours, and lookalike audiences built from your existing customer base.
Campaign structure
Proper ad set architecture that prevents audience overlap and keeps your attribution data clean.
Retargeting sequences
Follow-up ads for website visitors, video viewers, and engaged users to move them toward conversion.
Pixel & conversion tracking
Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, and Snapchat Pixel — configured with custom events so every lead is traced to the exact ad that produced it.
Campaign landing page
We build a dedicated landing page for your campaign on Next.js — matched to your ad creative, fast-loading, and connected to your CRM.
✦ How it works
From audit to live campaigns
Platform audit
We review your existing accounts, competitors' ads, and target audience to recommend which platform (or combination) to start with.
Creative brief
We brief the ad creative based on platform requirements. Each platform needs different formats — we tell you exactly what to produce.
Launch
Campaigns go live in learning phase. We give the algorithm enough time to optimise before making structural changes.
Optimise & scale
We cut what is not working and scale what is. Retargeting layers are added once you have sufficient traffic and engagement data.
✦ Pricing
Social Platform Ads pricing
Management fee only — ad spend goes directly to the platform and is not included.
Single Platform
One platform, fully managed
Ad spend is separate — paid directly to the platform. Minimum 3-month commitment.
- Platform selection & account setup
- Pixel & conversion tracking
- Audience research & ad structure
- Campaign landing page (Next.js)
- Up to $2,000/month ad spend managed
- Monthly performance report
Multi-Platform
Two platforms, retargeting included
Ad spend is separate — paid directly to the platforms. Minimum 3-month commitment.
- Everything in Single Platform
- Second platform setup & management
- Cross-platform retargeting sequences
- Lookalike audience builds
- Up to $5,000/month ad spend managed
- Bi-weekly optimisation reviews
CPA Model
Pay a percentage per qualified lead — no monthly management fee
You pay an agreed percentage of each qualified lead's value. Eligibility is determined after an audit.
- Zero monthly management fee
- Agreed percentage per qualified lead — set before launch
- Same campaign setup and management as Multi-Platform
- Risk is shared — we earn when you earn
- Requires audit and approval
✦ Performance model
You may qualify for CPA pricing
CPA (Cost Per Acquisition) means you pay a fixed amount per qualified lead or signed client — instead of a flat monthly management fee. We carry the risk of poor results; you pay only when leads arrive. To qualify, you need a proven offer, a minimum average deal value of $1,000, and willingness to share conversion data with us. Not every business qualifies.
✦ FAQs
Common social ads questions
✦ The honest truth
Creative is 80% of the result on social
On social platforms, the ad itself does the targeting — the algorithm finds who responds to your creative. A weak ad with perfect targeting still fails. Before we launch, we review your assets and will tell you directly if they are not strong enough. We would rather delay a campaign than burn your budget on content that will not convert.
✦ Get started
Request a free social ads audit
We review your market and audience and tell you which platform gives you the best chance of ROI.