Mulder Agency

✦ Architecture Industry

When someone searches for an architect, your firm should be in the answer

Clients research architects before they reach out. That research now happens on AI platforms, not just Google. Firms that appear in those answers get the enquiries. Firms that don't, get called only when someone already knows their name.

How clients find architects now

  • Homeowners ask ChatGPT for architect recommendations before contacting any firm
  • Developers search Google AI Overviews for firms with specific commercial experience
  • Referrals are still important — but they don't scale, and they slow down
  • Firms with structured content, reviews, and AI presence get shortlisted first

Where most architecture firms fall short

  • Beautiful portfolio sites with no structured data — AI can't parse the firm's specialisation or service area
  • Few or no Google reviews — AI systems weigh review signals heavily in professional service categories
  • No paid presence — when referrals slow down, there is no backup
  • Generic service descriptions that don't match how clients search

Test it yourself — search for architects in your area on ChatGPT, Perplexity, or Google to see who comes up first.

✦ What we do

AEO and performance marketing for architecture firms

AI visibility (AEO)

We build the signals that get your firm cited when potential clients ask AI for an architect recommendation — structured content, entity markup, review signals, and local citations.

Google Ads

Search campaigns targeting queries like 'residential architect Edmonton' and 'commercial architecture firm' — with a landing page built to convert interest into a consultation request.

Cold outreach

For commercial and developer-facing work: we identify and contact developers, builders, and property owners who are likely to need architectural services. Pay per qualified lead.

Portfolio-integrated content

We structure your project descriptions and service pages so AI systems can parse your specialisation, project types, and service area — not just admire your photography.

Review & reputation signals

AI systems weigh review volume and sentiment. We implement systematic review collection from past clients to build the credibility AI platforms cite.

Reporting

Monthly reporting on AI citation frequency, ad performance, lead volume, and cost per enquiry.

✦ Honest expectations

When not to hire us

  • Your firm is fully booked and not looking to take on new clients
  • You work exclusively through developer or institutional relationships with no inbound enquiries needed
  • You're a solo architect without support staff to handle lead follow-up
  • You want results in under 30 days — AEO takes 60–90 days to show measurable movement

✦ FAQs

Common questions from architecture firms

✦ Get started

Request a free audit

We check your AI visibility, search presence, and lead generation opportunities. No obligation.

No contracts · No hidden fees · Response within 24 hours