Mulder Agency

✦ AI SEO Agency · Ottawa, ON

Become the brand AI recommends in Ottawa

When a buyer in Ottawa asks ChatGPT or Perplexity who to hire, we make sure the answer is your business — not a competitor.

  • A dedicated project manager — not a tool to learn.
  • No complex setup or logins.
  • Results tracked and reported every month.
ChatGPTChatGPTGoogle GeminiGoogle GeminiPerplexity AIPerplexity AIMicrosoft CopilotMicrosoft CopilotClaudeClaude (Anthropic)Meta AIMeta AIGrok (xAI / X)Apple IntelligenceApple IntelligenceDeepSeekDeepSeekChatGPTChatGPTGoogle GeminiGoogle GeminiPerplexity AIPerplexity AIMicrosoft CopilotMicrosoft CopilotClaudeClaude (Anthropic)Meta AIMeta AIGrok (xAI / X)Apple IntelligenceApple IntelligenceDeepSeekDeepSeek

✦ AI SEO & Generative Engine Optimization (GEO)

AI is replacing search for Ottawa service businesses

When someone asks ChatGPT "who's the best plumber in Ottawa" — the answer comes from a database of trusted sources, not paid ads. If your business isn't one of those sources, you don't appear.

AI SEO — also called AI Search Optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Visibility — is the process of building every signal that makes AI systems cite your business: structured content, schema markup, entity authority, review signals, and consistent citations across the web.

60%
of service buyers use AI tools before booking a contractor
90 days
average time to measurable AI citation improvements
How AEO works in detail

Platforms we optimize for

ChatGPT
ChatGPT
Google Gemini
Google Gemini
Perplexity AI
Perplexity AI
Microsoft Copilot
Microsoft Copilot
Claude
Claude
Meta AI
Meta AI
Grok (xAI)
Apple Intelligence
Apple Intelligence

Not every Ottawa business will qualify. AEO works for service businesses with an existing customer base, a working website, and a real reputation. If you're starting from zero, we'll tell you that in the audit.

✦ How It Works

How we make Ottawa businesses AI-recommended

01

Discover

We audit how AI platforms currently understand your business, where competitors appear, and which signals are missing.

02

Plan

Your project manager creates a clear roadmap based on your business, location, industry, reviews, website, and authority gaps.

03

Implement

We update website structure, content, schema, FAQs, citations, listings, Google Business Profile signals, and AI-readable files.

04

Strengthen

We build supporting authority through reviews, directories, Q&A content, third-party mentions, and trust signals.

05

Maintain

After setup, we monitor AI visibility, track citations, update content, and improve weak signals monthly.

✦ Client Testimonials

Expert strategies, proven AEO success

5.0

2 Google reviews →

Alex

Owner, Garage Mania

Tara

Owner, KTI

Maria

Co-owner, One Plus One Event

✦ Pricing Plans

AI Visibility Managed Service pricing

You are not paying for a tool. You are hiring a team to fix your AI visibility foundation and maintain it over time.

MonthlyYearly (save ~17%)

AI Visibility Foundation

Done-for-you implementation

$990/One-time
  • Dedicated project manager assigned
  • Full AI visibility audit across all major platforms
  • Website structure and content implementation
  • Schema.org structured data build
  • llms.txt and AI crawler guidance files
  • FAQ, Q&A, and entity optimisation
  • Citations audit and listings cleanup
  • Initial review signal strategy
Get Started Now

Authority Growth

For clients who want to dominate

$890/Per Month
  • Press releases, social media publications, Directories
  • Google Business Profile optimisation
  • Content production — blogs, FAQs, guides
  • Media and authority placements
  • Forum presence — Reddit, Quora, industry boards
  • Advanced competitor intelligence
  • Brand and entity strengthening
  • AI citation testing across all platforms
Get Started Now

Monthly Maintenance

Ongoing visibility management

$490/Per Month
  • Monthly AI citation tracking report
  • Content updates — FAQs, pages, Q&A
  • Listings and citations management
  • Review monitoring and guidance
  • Competitor recommendation tracking
  • Technical maintenance and fixes
Get Started Now
Get free AI Visibility AuditNo any hidden fees payYou can cancel anytime

✦ Services

What else we can do for you.

Performance Marketing

AEO builds authority over 90 days — but your pipeline can't wait. We run paid ads on the platforms your buyers actually use and stop spending the moment a campaign stops working.

  • Google Ads & Local Services Ads
  • Social platform ads — Meta, TikTok, LinkedIn
  • Campaign landing pages built for conversion
  • Commission model available after the test period

Best paired with AEO. Paid traffic converts faster when AI also recommends you organically.

Learn more

Lead Generation & Cold Outreach

For businesses that want specific clients, not just more traffic. We build prospect lists, write outreach sequences, and book meetings on your behalf. You pay per qualified lead or booked appointment — no retainer.

  • Cold email + LinkedIn outreach sequences
  • Target account and decision-maker research
  • Lead qualification before handoff
  • Pay per qualified lead or booked meeting

Not a fit if you need volume leads fast. This works for businesses targeting 20–50 ideal clients, not 500.

Learn more

Business Automation

Most leads go cold because no one replied fast enough. We automate the first response — AI voice after hours, instant callback when a form is submitted, messenger bot that qualifies and suggests pricing before your team picks up.

  • AI voice assistant for after-hours calls
  • Instant callback triggered on form submission
  • Messenger and chatbot lead qualification
  • Online estimate suggestions for inbound leads
  • CRM setup and automated follow-up sequences

If you're running ads or outreach without automation, you're losing a third of your leads to slow response.

Learn more

Custom Websites & Landing Pages

Some clients need a fresh foundation before any marketing can work. We build fast, conversion-focused Next.js sites — or a standalone landing page if your existing site is too complex to touch.

  • Conversion-focused design built for lead capture
  • Contact form + CRM integration
  • Analytics & GA4 setup
  • Built on Next.js — fast, SEO-ready, AEO-compatible
  • Standalone landing page option for campaigns
  • Mobile-first, no bloated WordPress themes

Not offered as a standalone branding project. We build websites as part of a growth system — paired with AEO, Performance Marketing, or Automation.

Learn more

AI Visibility

What does AI say about us?

Click any platform — question copied to clipboard. Just paste and press Enter.

Get Started

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