Mulder Agency

✦ Pricing

You are hiring a team, not buying software

AI Visibility is a done-for-you managed service with a one-time setup fee and optional monthly maintenance. Ads are monthly management fees — ad spend goes directly to the platform.

You are not paying for a tool. You are hiring a team to fix your AI visibility foundation and maintain it over time.

✦ Pricing Plans

AI Visibility Managed Service pricing

You are not paying for a tool. You are hiring a team to fix your AI visibility foundation and maintain it over time.

MonthlyYearly (save ~17%)

AI Visibility Foundation

Done-for-you implementation

$990/One-time
  • Dedicated project manager assigned
  • Full AI visibility audit across all major platforms
  • Website structure and content implementation
  • Schema.org structured data build
  • llms.txt and AI crawler guidance files
  • FAQ, Q&A, and entity optimisation
  • Citations audit and listings cleanup
  • Initial review signal strategy
Get Started Now

Authority Growth

For clients who want to dominate

$890/Per Month
  • Press releases, social media publications, Directories
  • Google Business Profile optimisation
  • Content production — blogs, FAQs, guides
  • Media and authority placements
  • Forum presence — Reddit, Quora, industry boards
  • Advanced competitor intelligence
  • Brand and entity strengthening
  • AI citation testing across all platforms
Get Started Now

Monthly Maintenance

Ongoing visibility management

$490/Per Month
  • Monthly AI citation tracking report
  • Content updates — FAQs, pages, Q&A
  • Listings and citations management
  • Review monitoring and guidance
  • Competitor recommendation tracking
  • Technical maintenance and fixes
Get Started Now
Get free AI Visibility AuditNo any hidden fees payYou can cancel anytime

Pricing

Social Platform Ads pricing

Management fee only — ad spend goes directly to the platform and is not included.

MonthlyYearly (save ~17%)

Single Platform

One platform, fully managed

$597/Per Month

Ad spend is separate — paid directly to the platform. Minimum 3-month commitment.

  • Platform selection & account setup
  • Pixel & conversion tracking
  • Audience research & ad structure
  • Campaign landing page (Next.js)
  • Up to $2,000/month ad spend managed
  • Monthly performance report
Get Started

Multi-Platform

Two platforms, retargeting included

$897/Per Month

Ad spend is separate — paid directly to the platforms. Minimum 3-month commitment.

  • Everything in Single Platform
  • Second platform setup & management
  • Cross-platform retargeting sequences
  • Lookalike audience builds
  • Up to $5,000/month ad spend managed
  • Bi-weekly optimisation reviews
Get Started

CPA Model

Pay a percentage per qualified lead — no monthly management fee

$0/Management Fee

You pay an agreed percentage of each qualified lead's value. Eligibility is determined after an audit.

  • Zero monthly management fee
  • Agreed percentage per qualified lead — set before launch
  • Same campaign setup and management as Multi-Platform
  • Risk is shared — we earn when you earn
  • Requires audit and approval
Check if I qualify

Performance model

You may qualify for CPA pricing

CPA (Cost Per Acquisition) means you pay a fixed amount per qualified lead or signed client — instead of a flat monthly management fee. We carry the risk of poor results; you pay only when leads arrive. To qualify, you need a proven offer, a minimum average deal value of $1,000, and willingness to share conversion data with us. Not every business qualifies.

Learn about CPA

Pricing

Voice Assistant + Chatbot pricing

Bundle setup $577 (Voice $380 + Chatbot $197). Platform $197/month for both, or $57/month for chatbot only. Usage billed on top — $0.22/min for answered voice calls.

Setup

Both agents — fully built, trained, and deployed

$577/One-time

Voice Agent $380 · AI Chatbot $197

  • Voice agent script, phone integration & testing
  • Chatbot trained on your services, FAQs & pricing
  • Calendar booking for both agents
  • CRM integration — every lead logged automatically
  • Human hand-off configuration for both
  • 30-day monitoring & refinement period
Get Started

Platform

Both agents — hosting, support, and monitoring

$197/Per Month

Covers hosting and infrastructure for both agents. Chatbot only: $57/month.

  • Platform hosting & infrastructure (both agents)
  • Call routing & escalation management
  • 1,000 chatbot conversations/month included
  • Monthly conversation & call transcript review
  • Script refinements based on real activity
  • Performance monitoring & alerts
Get Started

Usage

Billed monthly on actual usage

$0.22/Per minute (voice)

Voice: $0.22/min answered. Chatbot: per symbol on advanced model usage.

  • Voice: charged only for answered call minutes
  • No charge for missed or unanswered calls
  • Chatbot: per-symbol billing on AI model usage
  • Usage report included in every monthly review
  • Volume discounts available at scale
Ask us about volume

Pricing

Business Automation pricing

Fixed project fees based on scope. Discovery call required for Advanced — nothing is estimated without understanding your systems first.

Simple

One CRM, 1–2 lead sources, basic notifications

$1,000–$2,500/CAD

Defined scope, fixed price. Confirmed in discovery before build begins.

  • CRM setup and configuration
  • 1–2 lead source integrations
  • Basic lead notification workflows
  • Contact form → CRM pipeline
  • Setup documentation
Get Started

Medium

Multi-source leads, follow-up sequences, integrations

$2,500–$6,000/CAD

Fixed core fee + hourly rate for edge cases. All hours estimated and approved before work begins.

  • Everything in Simple
  • Multi-source lead routing
  • Automated follow-up email/SMS sequences
  • CRM + calendar + booking integrations
  • Review collection automation
  • Bi-weekly check-in during build
Get Started

Advanced

ERP sync, custom APIs, complex migrations

$6,000–$15,000+/CAD

Discovery required before any estimate. Scope defines the price — nothing starts without your sign-off.

  • Everything in Medium
  • ERP or third-party API integrations
  • Custom workflow logic and branching
  • Data migration from existing systems
  • Staff training and handoff
  • Ongoing support retainer available
Book Discovery

✦ Get a quote

Book a free audit call

We scope every engagement on the call. Tell us what service you're interested in and we'll give you an exact number.

No contracts · No hidden fees · Response within 24 hours