Question 1

Is Mulder Agency a software tool?

Accepted Answer

No. Mulder Agency is a done-for-you AI visibility managed service. We may use tools internally, but clients do not need to learn or manage any software. There is no dashboard to log into, no task list to work through, and no reports to interpret on your own.

Question 2

Do I have to do the work myself?

Accepted Answer

No. Your role is mainly to provide business information, approve key decisions, and give access where needed. We handle the audit, setup, content restructuring, schema implementation, citation building, and ongoing maintenance.

Question 3

Will I get a dedicated project manager?

Accepted Answer

Yes. Each project is managed by a dedicated project manager who coordinates the process from audit to implementation and ongoing maintenance. You have one clear point of contact throughout.

Question 4

What happens after the setup is complete?

Accepted Answer

You can move to a Monthly Maintenance plan where we monitor AI visibility, update content, track citations, maintain listings, and improve authority signals. The setup builds the foundation; maintenance protects and grows it.

Question 5

Is this the same as SEO software?

Accepted Answer

No. SEO software gives you data and recommendations that you then need to act on yourself. We implement the work for you, with a focus on AI search, answer engines, citations, entity clarity, and recommendation signals. The output is action, not a report.

Question 6

What does Mulder Agency do?

Accepted Answer

We fully manage AI visibility for local businesses and AEC companies (architects, engineers, contractors). We handle the audit, implementation, and monthly maintenance required to get your business cited by ChatGPT, Perplexity, Google AI Overviews, and Claude. We also offer paid advertising and performance marketing.

Question 7

Where are you based and who do you serve?

Accepted Answer

We are based in Edmonton, Alberta, Canada. We work with clients across Canada, the United States, and internationally. Most of our clients are local service businesses — contractors, auto shops, home service trades, engineering and architecture firms — that depend on local search and referrals.

Question 8

What makes you different from a standard digital marketing agency?

Accepted Answer

We are a managed service, not a SaaS platform. We do the work — audit, implementation, and maintenance — while most tools hand you a dashboard and expect you to figure it out. We also built our offering around AEO before most agencies had heard of it, and we tell prospects upfront when our model won't work for them.

Question 9

How do I get started?

Accepted Answer

Book a free AI Visibility Audit. We check your current AI visibility across every major platform, then tell you exactly where you stand and what would move the needle. No obligation.

Question 10

What is Answer Engine Optimization (AEO)?

Accepted Answer

AEO is the practice of optimising your business so it gets cited and recommended by AI platforms like ChatGPT, Perplexity, Google AI Overviews, and Claude. Unlike traditional SEO which targets search rankings, AEO targets the AI responses that are replacing traditional search results for many queries.

Question 11

Is AEO the same as AI SEO, AI Search Optimization, GEO, or AI Visibility?

Accepted Answer

Yes. AEO, AI SEO, AI Search Optimization, Generative Engine Optimization (GEO), and AI Visibility are different names for the same discipline — building the signals that get your business cited and recommended by AI platforms. Whichever term you've heard, we mean the same work when we talk about it.

Question 12

How long does AEO take to show results?

Accepted Answer

Most clients see measurable improvements in AI citations within 60–90 days. Full authority in competitive categories takes 3–6 months. The timeline depends on your starting point — a business with strong reviews and structured content moves faster than one starting from scratch.

Question 13

Do you guarantee placement in AI answers?

Accepted Answer

No. AI platforms are not pay-to-play — nobody can guarantee placement. What we guarantee is that we build every signal that makes citation significantly more likely: reviews, structured content, entity authority, and citations. The platforms decide what they cite; we make sure your business is the obvious choice.

Question 14

What is the difference between AEO and SEO?

Accepted Answer

Traditional SEO targets Google's ranking algorithm — keywords, backlinks, page speed. AEO targets how AI systems understand and recommend businesses — structured content, entity recognition, review signals, and citation authority. The two overlap but use different signals. AEO is a separate discipline, not a replacement for SEO.

Question 15

Do you need access to our website?

Accepted Answer

Yes. Structured content, schema markup, and entity signals all require changes to your website. We work directly in your CMS or hand off code to your developer. We also need access to your Google Business Profile.

Question 16

How quickly do Google Ads produce results?

Accepted Answer

Most campaigns see leads within the first two weeks of going live. Quality improves over 4–8 weeks as the algorithm optimises for your best-converting queries and locations.

Question 17

What is a realistic cost per lead from Google Ads?

Accepted Answer

It varies significantly by service category, city, and competition. High-value, low-volume services (transmission rebuild, commercial roofing) have a higher cost per click but a single job justifies it. We focus ad spend on your highest-margin services, not your most common ones.

Question 18

Do you manage Meta and TikTok ads as well?

Accepted Answer

Yes. Social platform ads (Meta, TikTok, LinkedIn) are a separate service from Google Ads. They work differently — social platforms interrupt people who aren't actively searching, so the creative and offer strategy changes. We manage both, but they're scoped separately.

Question 19

Do you need a minimum ad budget?

Accepted Answer

For Google Ads to produce useful data quickly, we recommend a minimum test budget. The exact amount depends on your category and geography — competitive markets require more. We discuss this on the audit call before any spend is committed.

Question 20

What is the commission model and how does it work?

Accepted Answer

You pay a setup fee and fund an initial test period (typically 4–8 weeks). We build your campaigns, landing page, and outreach sequences. Once we have conversion data, we move to a commission model — a percentage of revenue from leads we generate. No monthly retainer after the test period.

Question 21

What counts as a qualified lead?

Accepted Answer

We agree on the definition upfront based on your business. Typically: a prospect who meets your target criteria (geography, job type, project size), has expressed genuine interest, and has been contacted and confirmed. We don't count spam enquiries or wrong-number calls.

Question 22

What size of business does the commission model suit?

Accepted Answer

It works best for businesses doing $500K+ in annual revenue, or companies with 3 or more crews that can handle additional job volume. Solo operators doing 2–3 jobs per week are usually too small for the model to make economic sense for either side.

Question 23

What is the difference between the AI chatbot and the AI voice assistant?

Accepted Answer

The chatbot handles text-based enquiries on your website — it can answer questions, qualify leads, and book appointments. The voice assistant handles inbound phone calls using the same AI — it answers calls when your team is unavailable, asks qualifying questions, and forwards summaries. They can be deployed together or separately.

Question 24

Can the AI be trained on my specific business?

Accepted Answer

Yes. We train the AI on your service list, pricing, FAQs, service area, and business rules before deployment. It won't make up information — if it doesn't know something, it tells the caller and collects their details for follow-up.

Question 25

What happens if the AI can't handle a question?

Accepted Answer

The AI is configured with a fallback — it collects the caller's name, number, and enquiry, and notifies your team. For complex or high-value enquiries, it can transfer the call to a human immediately.

Questions we get asked most often

Managed Service

General

Answer Engine Optimization (AEO)

Google Ads & Social Ads

Performance Marketing

AI Chatbot & Voice Assistant

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