✦ Performance Marketing
Pay for results, not activity
Full-funnel campaigns across Google, Meta, LinkedIn, and cold outreach — measured by qualified leads and revenue, not impressions or clicks. Pick the payment model that matches your risk tolerance.
✦ How you pay
Payment models
Choose the structure that fits your stage and risk appetite. Most clients start on Hybrid and move to CPA at 90 days.
Model
When it fits
How you pay
Our take
Pay Per Click
Best when you want high traffic volume and have the sales infrastructure to handle it. Works well in competitive markets where cost-per-click data improves campaign quality fast.
You pay each click — charged directly by the platform. We charge a flat monthly management fee based on your ad spend volume.
Most transparent model. All data stays in your ad account. Good starting point for new campaigns.
Pay Per Qualified Lead
When you want a direct link between spend and results. Ideal if lead quality predictability matters more than volume — construction, engineering, high-ticket services.
You pay a fixed amount per lead that meets agreed criteria: geography, job size, service type, and confirmed intent. Unqualified leads are not charged.
Recommended for established businesses. Our incentives are fully aligned — we only earn when you do.
Hybrid — Fixed Fee + CPA
For businesses launching in a new market or vertical where baseline conversion rates are not yet established. Covers our setup costs while we build the data.
A flat setup fee covers campaign build, landing page, and CRM wiring. After the pilot period, pricing shifts to CPA once conversion rates are confirmed.
The standard starting point for new clients. Switches to CPA at 90 days.
Fixed Monthly Retainer
Longer sales cycles, multi-channel campaigns, or enterprise accounts where direct attribution to a single lead is impractical.
Fixed monthly fee covering campaign management across all active channels. Ad spend is separate and paid directly to platforms.
Less tied to direct performance outcomes. We prefer CPA or hybrid for most clients.
✦ Channels
What we run for you
Google Search & LSAs
Search campaigns and Local Services Ads targeting buyers at the exact moment they search. Every click tracked to revenue.
Social Platform Ads
Facebook, Instagram, TikTok, and LinkedIn campaigns built for lead volume. We handle creative, targeting, and split-testing.
Cold outreach
We identify and contact your ideal clients directly via cold email and LinkedIn. Sequences written by us, sent from your domain.
Lead qualification & follow-up
Automated follow-up sequences and chatbot pre-qualification so no lead goes cold before your sales team sees it.
Reporting
Weekly reporting on spend, leads, cost per lead, and pipeline value. No vanity metrics — only what ties to revenue.
CRM integration
We wire your campaigns into your CRM or set up GoHighLevel. Every lead logged, tagged, and tracked from click to close.
✦ Honest disclaimer
This is not for every business
- You need leads within two weeks — performance marketing requires 60–90 days to optimise
- You can't follow up with new enquiries within a few hours — slow response kills conversion regardless of lead quality
- Your average job value is under $500 — the economics of paid acquisition don't work at low ticket sizes
- You want to run ads yourself — we manage campaigns end-to-end and don't offer strategy-only engagements
✦ Learn more
PPC and paid media questions, answered
✦ FAQs
Common questions
✦ Get in touch
Start with a free audit
We look at your current channels, cost per lead, and conversion rate — then tell you which model fits and what we'd expect to deliver.