How is commission structured?

Commission is a recurring percentage of the referred client's monthly retainer, paid while they remain active. The exact rate and payment terms are agreed in writing at the intro call. We don't publish a fixed rate because the structure varies depending on the nature of the partnership and volume.

Is there a minimum referral volume to stay in the program?

No. Some partners refer one client per year who stays for years. Others refer dozens. There's no minimum volume required to remain active in the program.

Can I review Mulder's methodology before committing?

Yes. The intro call covers exactly how we work, what results look like, and how we communicate with clients. You won't be asked to refer anyone before you're comfortable with the product.

What services are available under white-label?

AEO, Google Ads management, business automation, and AI assistant implementation. All four are available under white-label arrangements. Service scope and wholesale pricing are discussed at the intro call.

What happens to commissions if a referred client leaves?

Commissions stop at the end of the client's last billing month. No clawbacks apply to commissions already paid.

✦ Partner Program

You bring the client. We do the work. You earn every month they stay.

Built for agencies, consultants, and web studios who work with businesses that need AI marketing — but don't want to build the capability in-house. You manage the relationship. We handle delivery. You earn a recurring commission for as long as the client stays active.

Recurring commissionsNo minimum referralsWhite-label available

How it works

1Apply — Complete the form on this page. We review every application within 2 business days and will reply either way.
2Intro call — A 30-minute call to understand your clients, walk through the methodology, and set expectations on both sides.
3Send clients. Earn. — You make the introduction. We close, onboard, and deliver. You earn a recurring commission for every month they stay active.

✦ Two Tracks

Referral or white-label — your choice

Both tracks earn recurring commission. The difference is whether your client knows they're working with Mulder.

Referral

Most common

You introduce the client — we close and deliver under the Mulder brand
Your client knows who they're working with
You earn a recurring percentage of their monthly retainer
Commission continues for as long as the client stays active
No involvement required after the introduction is made

White-label

For agencies

We deliver AEO and AI marketing under your agency's name
Your client never interacts with Mulder directly
All reports, communications, and deliverables carry your brand
Wholesale pricing set at the intro call
Available for AEO, Google Ads, automation, and AI assistants

✦ Good Fit

Who this program is built for

Agencies whose clients ask about AI visibility but where you don't have AEO capacity in-house
Web design studios that want to offer ongoing marketing without building a full team
Consultants who bill for strategy and want a trusted delivery partner for execution
IT companies that service local businesses and see AI marketing as an adjacent upsell

✦ Not a Good Fit

Who it's not for

Anyone looking to refer cold leads they have no real relationship with — we want genuine introductions, not cold drops
Businesses with fewer than 5 client relationships per year — the commission math rarely adds up to meaningful recurring income at that volume
Anyone expecting commissions on clients who cancel before 30 days — commissions start after the first invoice is paid and confirmed

If the program isn't a fit right now, we'll tell you in the first reply — no ghosting.

✦ FAQs

Partner program questions

✦ Related

Understand what you'd be referring

Our AEO service

Methodology, deliverables, and pricing — what clients actually get.

Free AI visibility audit

The entry point for most clients. A free audit is the easiest referral you can make.

Affiliate program

Not an agency? The affiliate program is simpler and has no intro call requirement.