Mulder Agency

✦ Business Automation

Your CRM. Your automations. You own it all.

We map your process, build the system, and hand it over. No lock-in, no mandatory monthly fee — the automation runs without us from day one. Every workflow, every integration, every piece of data stays yours.

Cloud tools (GHL, Make, Zapier): no server required — hosted by the platform.

Self-hosted tools (n8n, custom): requires a VPS or on-premise server — we can set it up or advise on hardware.

✦ Complexity tiers

How we estimate before we know everything

We scope by complexity tier, not by which CRM you use. The number of systems, workflows, triggers, exceptions, and coordination required determines the price — not the tool name.

Level 1 — Simple

Defined scope, fixed price

  • 1 CRM
  • 1–2 lead sources
  • Basic forms and notifications
  • No custom API work

Level 2 — Medium

Fixed core + possible hourly for edge cases

  • CRM + ads + website + calendar
  • Multiple lead sources
  • Follow-up sequences
  • Some integration logic and reporting

Level 3 — Advanced

Discovery required before any estimate

  • ERP or enterprise CRM sync
  • Custom APIs and multiple teams
  • Server work and permissions
  • Complex migrations and QA

Estimate factors: number of systems · number of workflows · number of triggers and actions · number of exceptions · testing requirements · documentation · client coordination

Who it works for

  • Businesses running paid ads who need to track which campaigns produce revenue
  • Companies with multiple lead sources currently managed manually
  • Service businesses where follow-up speed directly determines conversion rate
  • AEC and professional services firms with complex client onboarding workflows

Who it does not work for

  • Businesses with very low lead volume — the setup cost won't recover quickly
  • Teams with no one to manage the CRM after it is built
  • Companies unwilling to map their current process — the discovery phase is not optional

Pricing

Implementation pricing

Three complexity tiers. Price confirmed in discovery — you know the number before we build anything.

Simple

One CRM, 1–2 lead sources, basic notifications

$1,000–$2,500/CAD

Defined scope, fixed price. Confirmed in discovery before build begins.

  • Single CRM setup and configuration
  • 1–2 lead sources
  • Basic forms and lead capture
  • SMS and email notifications
  • Appointment reminders
  • No custom API work
Get Started

Medium

Multi-source leads, follow-up sequences, integrations

$2,500–$6,000/CAD

Fixed core fee + hourly rate for edge cases. All hours estimated and approved before work begins.

  • CRM + ads + website + calendar
  • Multiple lead sources and routing
  • Automated follow-up sequences
  • Integration logic and reporting
  • Lead scoring and tagging
  • Hourly rate for scope edge cases
Get Started

Advanced

ERP sync, custom APIs, complex migrations

$6,000–$15,000+/CAD

Discovery required before any estimate. Scope defines the price — nothing starts without your sign-off.

  • ERP or enterprise CRM sync
  • Custom APIs and multi-team logic
  • Server work and permissions
  • Complex data migrations
  • QA testing and documentation
  • Custom AI integrations
Book Discovery

Ongoing support after build: Available at our standard rate — $60–$90/hr for automation and integration work, $90+/hr for ERP, server-side, or custom AI. Every hour estimated and approved before it begins. Not required.

✦ FAQs

Common automation questions

✦ Get started

Book a free consultation

15–30 minutes. We confirm whether automation is the right next step for your business and outline what a discovery phase would look like. No pitch — if it is not the right fit, we will say so.

No contracts · No hidden fees · Response within 24 hours