How long should an AEC website redesign take?

8–14 weeks for a properly scoped project. The bottleneck is almost always content development — gathering project portfolio information, writing individual team bios, and developing service page content. Firms that come to the redesign with existing content documentation (project sheets, team CVs, service descriptions) move faster. Firms that need to develop all content from scratch take longer, because the content is the site.

Should AEC firms include pricing on their website?

Not specific pricing — AEC fees are too project-dependent for published prices to be meaningful. But acknowledging that fees are based on project scope and providing guidance on how fees are structured (hourly, fixed fee, percentage of construction value) sets expectations and reduces the awkward early-stage question about whether the firm is affordable. Firms that are transparent about fee structure attract better-qualified initial inquiries.

✦ Web Design

Website Redesign for AEC Firms

An AEC firm website redesign is most valuable when it solves two problems simultaneously: making the firm visible to AI search systems that buyers now use for professional recommendations, and making the firm's portfolio and expertise compelling to buyers who reach the site and need to justify hiring them. Most AEC website redesigns address one of these and ignore the other.

The common AEC website redesign failure modes:

Focusing entirely on visual design while ignoring content. A beautiful website with thin content performs poorly in both AI search and human conversion. AI systems can't evaluate a firm's expertise from photography alone. Buyers doing due diligence can't justify a hiring decision from a portfolio that shows photos without project context.

Updating the design without updating the content architecture. A new template applied to the same content structure doesn't solve the underlying content problem. Service pages without specific answers to buyer questions are weak in their new design just as in the old one.

Building for desktop while ignoring mobile. AEC firm websites frequently have high desktop performance but poor mobile performance — a problem because a significant share of initial research (not final decision-making, but initial awareness) happens on mobile devices.

What a successful AEC website redesign delivers:

Project portfolio with searchable project data: filtering by project type, scale, client type, and location allows buyers to find relevant project evidence efficiently. Text descriptions alongside photographs.

Service pages that describe the firm's approach, not just the service category. 'Structural Engineering' as a page title with generic content helps no one. 'Structural Engineering for Commercial and Industrial Buildings in Alberta' with content about the firm's methodology, the types of structural challenges they specialise in, and the scale of projects they typically handle gives AI systems and buyers the signals they need.

Team pages with individual bios and credentials. For AEC firms, the people are the product. Each licensed professional's page should include credentials, years of experience, project specialisations, and a photo. These pages are what AI systems use when evaluating E-E-A-T signals for professional services firms.

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