✦ Web Design
AEO Web Design: Building Websites for AI Search
A website built for AI search visibility looks different from a website built only for Google ranking or human conversion. The content structure is more direct, the schema markup is more complete, the FAQ content is more explicit, and the entity signals are more precise. AEO web design bakes these requirements into the site architecture from the start, rather than adding them later as patches.
The structural differences between a standard website and an AEO-optimised website:
Content structure: AI systems extract answers from clearly structured content. This means service pages that open with a direct statement of what the service is and who it's for, FAQ sections with explicit Q&A format (question as heading, direct answer in the first sentence below), and About content that clearly states what the business does, where, for whom, and at what scale. The hierarchy within each page should be logical and scannable — AI crawlers parse heading structure to understand content organisation.
Schema markup: AEO web design implements a complete schema stack from the outset. Organisation schema and LocalBusiness schema establish the business entity. Service schema documents each service offering. FAQPage schema marks up FAQ content for AI extraction. BreadcrumbList schema structures the site hierarchy. Article or WebPage schema with dateModified signals content freshness. This markup is not visible to human visitors but is read by every AI crawler that visits the site.
Entity clarity: AI systems need to understand unambiguously what your business is. This means consistent NAP data (name, address, phone) across every page that displays it, an About page that functions as an entity reference document (who you are, what you do, where you do it, how long you've been doing it, what your credentials are), and the same business name format used everywhere the business appears online.
llms.txt: an emerging standard that provides AI crawlers with explicit instructions about how to represent your business — what content to include, what to exclude, and how to describe your services. Not yet universal, but increasingly adopted by AI crawlers and worth implementing.
Page speed for crawl efficiency: slow pages are crawled less frequently by all crawlers, including AI crawlers. A site that loads in under 1.5 seconds on mobile is crawled more completely than one that takes 4+ seconds.
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