How much does a contractor website redesign cost?

A contractor website designed to perform — with individual service pages, portfolio structure, schema markup, and conversion optimisation — typically costs $5,000–$15,000 depending on scope. Template-based builds at the lower end; custom-designed sites with more content and integrations at the higher end. The relevant comparison is not the website cost vs. nothing, but the website cost vs. the lead value it generates annually. A site generating 5 additional project leads per year at $10,000 average value pays for itself in a week of delivered work.

How long does it take to build a contractor website?

A properly scoped contractor website — strategy, design, content, development, launch — takes 6–10 weeks. Shorter timelines are possible but typically involve skipping content development (the most important part) or design customisation (which affects conversion rate). Longer timelines are usually caused by delayed client input on content, not by the agency. The bottleneck in most website projects is gathering the information needed from the business: project portfolio, service descriptions, team bios, and process documentation.

✦ Web Design

Contractor Website Design

A contractor's website is the only marketing asset that works 24 hours a day — answering questions, establishing credibility, and converting interest into contact. Most contractor websites don't do any of these effectively. They show a logo, list services, and display a phone number. Mulder Agency builds contractor websites designed around how buyers actually make decisions.

The standard contractor website problem: it was built to look good and was never updated to perform. The services page lists categories without describing the specifics of what each project involves. The About page describes the company's history without demonstrating expertise. The contact page is a form that sends to an email no one monitors closely. The result is a site that generates a trickle of form submissions and relies entirely on Google Maps for lead generation.

A contractor website built for performance has a different architecture:

Service pages that answer buyer questions. Every service category needs its own page that answers the questions a potential client has: what does this service include, what does it cost in this market, how long does it take, what qualifications or certifications do you have for this type of work, what do I need to prepare? These are the questions buyers ask before deciding who to contact — and the answers need to be on the page, not 'call us for a quote'.

Portfolio content with project details. Photos are necessary but not sufficient. Each portfolio entry needs a brief description: project type, scope, location, challenge, and outcome. This text is what AI systems read, what Google indexes, and what confirms to potential clients that you've done this type of work before.

A clear conversion path. Every page should have one primary action and one fallback action. Primary: book a consultation or request a quote. Fallback: call now or chat. The number of steps between 'I'm interested' and 'I've made contact' should be minimised.

Technical foundations. Fast load times (under 2 seconds), mobile-first layout, structured data (schema markup), and an XML sitemap are not optional extras — they determine whether Google, Bing, and AI crawlers can efficiently read and evaluate the site.

Current lead conversion rate

Highest

What percentage of website visitors are converting to contact form submissions, calls, or chat inquiries. Industry average for contractor sites is 1–3%; a well-optimised site can reach 4–7%.

Service page depth

Highest

Whether each service you offer has its own dedicated page with buyer-question-focused content. Missing service pages are missing AI citation signals and missing conversion opportunities.

Mobile performance

High

Whether the site performs well on mobile devices. 60–70% of contractor website traffic is mobile; a site that works poorly on mobile is failing the majority of its visitors.

Page load speed

High

Time to first contentful paint. Contractor sites frequently have oversized images, slow hosting, and unoptimised code that add seconds to load time — every additional second reduces conversion rate.

✦ FAQs

Questions about contractor website design

✦ Related

Build a website that generates leads

We design and build contractor websites for AEO visibility, lead conversion, and long-term performance.