✦ Reviews & Reputation
How to Get Reviews on Multiple Platforms
Google Business Profile first, always. Once you have 25+ Google reviews, expand to the platforms most relevant to your industry: Houzz for renovation and trade contractors, HomeStars for Canadian home services, BBB for credibility signalling, Yelp for consumer-facing services. Each additional platform creates a data source that AI systems can cross-reference to validate your reputation.
The principle behind multi-platform reviews: AI systems building confidence about a business recommendation pull from multiple sources. A business with 80 Google reviews, 30 Houzz reviews, and a BBB accreditation is harder to disconfirm than a business with 80 Google reviews only. The cross-reference creates what AI systems treat as corroborating evidence — independent signals pointing to the same conclusion.
Practically, split your review requests after you've established Google as the primary base. If a customer says they found you on Houzz, ask them to review you on Houzz. If they found you through your website, default to Google. For industries where industry-specific directories carry authority (lawyers on Avvo, doctors on Healthgrades, contractors on HomeStars), prioritise the platform your customers are most likely to check. The goal isn't to have equal counts everywhere — it's to have credible presence on the platforms that matter for your category.
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Questions about how to get reviews on multiple platforms
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