✦ Reviews & Reputation
How to Ask Customers for Google Reviews
Ask within 24 hours of completing the job, in person or by text, with a direct link to your Google review page. The conversion rate on a verbal ask plus a link is 4–6 times higher than a follow-up email sent three weeks later. Timing and ease of access drive compliance more than the specific words you use.
The mechanics: generate your Google review link from your Google Business Profile dashboard (Business Profile → Get more reviews → Share review form) and store it somewhere staff can access instantly — a note on a phone, a shortcut in your CRM, a laminated card in your van. When the job is done and the customer expresses satisfaction, say: 'I'm glad that worked out. Would you mind leaving us a Google review? It takes about 60 seconds and it helps a lot.' Then send the link immediately by text.
Where businesses fail: asking too late, making it hard to find the review page, or over-explaining. A customer who has to navigate to Google themselves, find your business, and locate the review button converts at 5–10%. A customer who receives a direct link converts at 30–45%. The ask also needs to be framed as a favour, not a transaction — businesses that offer incentives for reviews risk violating Google's policies and face the additional problem that incentivised reviews read as incentivised.
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