Can I incentivize customers to leave reviews?

No — Google's policies prohibit incentivized reviews, and AI systems are increasingly able to detect inauthentic review patterns. Offering discounts, gift cards, or other incentives for reviews creates a compliance risk and a credibility risk. The ask itself — directly and immediately after a positive experience — is sufficient incentive for customers who are satisfied.

How do I handle customers who say they'll leave a review but don't?

One polite follow-up, sent 5–7 days after the initial request, is appropriate. Beyond one follow-up, the cost in customer relationship exceeds the benefit of the review. Customers who don't respond after two requests are either not interested or have already moved on — continuing to chase them creates a negative impression.

What should I say in the review request?

Short and specific: 'Thank you for choosing us for [service]. If you're happy with the work, it would mean a lot if you could share a quick review — it takes less than a minute. [direct link]' Do not script what customers should say, do not include multiple links, and do not make it feel transactional. Personal and direct outperforms template mass-requests.

✦ Reviews & Reputation

How Do I Get More Google Reviews for My Business?

The most effective review generation strategy is also the simplest: ask every satisfied customer directly, immediately after service, with a link that takes them straight to the review form. Everything more complicated than that adds friction and reduces completion rates.

The friction problem is decisive. Customers who genuinely want to leave a review abandon the process when they have to search for your business on Google, find the review section, and navigate to the review form. Each additional step loses roughly half the people who intended to leave a review. A direct link to your Google review page — https://g.page/r/[your-business-id]/review — collapses the five-step process into one click.

Timing is nearly as important as the direct link. The window of highest review motivation is 24–72 hours after a positive service experience. A customer who received a great renovation on a Tuesday will have peak motivation to leave a review on Wednesday or Thursday. An email or SMS sent that Wednesday with a single CTA and the direct link converts significantly better than a request sent two weeks later, after enthusiasm has faded.

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