✦ Website Optimization
What Schema Markup Do I Need for AEO?
LocalBusiness schema (or a specific subtype like Plumber, Dentist, or LegalService), Service schema for each service you offer, and FAQPage schema on pages with Q&A content. These three cover the majority of what AI systems need to confidently describe and recommend your business.
LocalBusiness schema is the foundation. It tells AI systems your business name, category, address, service area, hours, and contact information in a machine-readable format — eliminating the ambiguity they would otherwise have to resolve from your page content. Use the most specific LocalBusiness subtype available for your business type: Plumber is better than LocalBusiness, Dentist is better than HealthAndBeautyBusiness.
Service schema communicates what you do specifically. Add one Service block per service you offer, including the service name, description, and the geographic area you serve. FAQPage schema on your Q&A content dramatically increases the likelihood that specific question-answer pairs are extracted and used in AI responses. Together, these three schema types give AI systems the structured information they need without requiring inference from unstructured content.
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