✦ PPC
How Much Does Google Ads Cost for Contractors?
In Edmonton and most Canadian mid-size markets, contractors pay $3–$12 per click for high-intent service keywords. At a 5–10% landing page conversion rate, that's $30–$240 per lead depending on the keyword and landing page quality. Monthly budgets of $1,500–$4,000 produce meaningful lead volume for most trade contractors.
Cost varies by trade category. HVAC is among the most competitive — emergency service keywords ('furnace repair Edmonton') can run $8–$15 per click. Roofing is similar during peak season. Renovation and general contracting keywords are typically $4–$8. Plumbing emergency keywords can reach $10–$20 in competitive markets. These ranges reflect Edmonton specifically — larger markets like Toronto or Vancouver run 30–60% higher.
How to estimate your budget: determine how many leads per month you need, estimate your close rate, and work backward from your target cost per acquisition. If you close 30% of leads and need 5 new jobs per month, you need roughly 17 leads. At a cost per lead of $100, that's $1,700/month. At $200 per lead, $3,400/month. The cost per lead is determined by your keyword costs and landing page conversion rate — optimise both to lower it.
Management fees: if you're working with an agency, budget for management fees on top of ad spend. Agency fees for Google Ads management typically run 15–25% of ad spend (minimum $500–$750/month). Factor this into your total channel budget. An agency that charges 20% of spend on a $2,000/month budget adds $400 — the total monthly investment is $2,400.
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