✦ PPC
Google Ads for Contractors
Google Ads works well for contractors when the campaign targets high-intent keywords, uses location targeting precise enough to match your service area, and sends traffic to landing pages that make it easy to call or book. These three elements together produce positive ROI. Campaigns missing any one of them typically don't.
High-intent keywords for contractors: 'HVAC repair Edmonton', 'roofing quote Edmonton', 'renovation contractor Edmonton' — queries with clear purchase intent. Lower-intent keywords ('what to look for in a contractor', 'HVAC vs heat pump') are research queries that rarely convert to service calls directly. Structuring campaigns around intent-specific keywords, not just broad category terms, is the most important campaign structure decision for contractors.
Location targeting: contractors with defined service areas should use radius targeting or postal code targeting, not city-wide or province-wide targeting. Paying for clicks from people outside your service area is pure waste. Map your service area accurately before building your campaign — overbroad location targeting is one of the most common budget drains for contractor campaigns.
Landing pages: sending ad traffic to your homepage is consistently the lowest-converting approach. A dedicated landing page for each major service (HVAC repair, furnace installation, roofing) that immediately shows the service, location served, social proof (review count and average), and a clear call-to-action (click to call, or short form) converts at 2–4x a homepage. This is worth the development cost.
✦ FAQs
Questions about google ads for contractors
✦ Get Started
Find out where you stand
We test your AI search visibility and tell you exactly what to fix first.