✦ AI Visibility
What Queries Should My Business Appear in AI Search For?
The queries that matter commercially are category + location queries ('best HVAC contractor Edmonton'), problem-based queries ('who should I call for a burst pipe'), and comparison queries ('best accounting firm for a small construction company'). Branded queries — people searching your business name — are not where AI search discovery happens.
Most businesses underestimate the range of queries they should appear for. A roofing company in Calgary should not just track 'roofing company Calgary' — it should track 'flat roof repair Calgary', 'storm damage roofing Alberta', 'commercial roofer Calgary', and 'how much does roof replacement cost in Calgary'. Each of these is a query a different type of customer uses, and each is a separate visibility opportunity.
To build your query list: start with the most common questions your customers ask you before hiring you, then add location modifiers, then add problem-description variants. Test each in ChatGPT and Perplexity and record the results. The queries where competitors appear instead of you are the priority targets for your AEO work.
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