✦ Website Optimization
What Pages Should I Prioritize for AEO?
In order: your homepage (LocalBusiness schema and service category identification), your top-3 revenue service pages (Service schema, FAQ content, location specificity), and your Google Business Profile (the primary external data source AI systems access). Everything else comes after this foundation.
The homepage is the entity anchor — it should have complete LocalBusiness schema including your business name, category, address, service area, hours, and phone. This is what AI systems read to confirm basic information about your business. Without it, every other page operates at reduced credibility because the entity itself is ambiguous.
Service pages are where AI citations happen for commercial queries. Each major service needs a page that answers the 3–5 questions customers ask before hiring: what it costs, what's included, how long it takes, what makes you qualified, and what the process looks like. A well-structured service page with this content and Service schema will start appearing in AI recommendations for that service within 60–90 days of publication if your review signals support it.
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