✦ Website Optimization
Do I Need Separate Pages for Each Service for AEO?
Yes. A single 'Services' page listing everything provides no specific signal for individual service queries. Each service needs its own page, written to address the specific queries associated with that service, with location specificity in the heading and content.
When someone asks ChatGPT for a 'kitchen renovation contractor in Calgary', the AI is looking for content that specifically addresses kitchen renovation in Calgary — not a general services page that lists kitchen renovation alongside bathroom renovation, basement finishing, and deck building. The specificity of the match between the query and the page content determines whether the page gets cited.
Each service page should include: the service name and city in the H1, a direct answer to the primary question about that service (what it costs, what's included, how long it takes), LocalBusiness and Service schema markup, and a FAQ section covering 3–5 common questions about that specific service. This is a 400–600 word structure per page, not a lengthy essay. The investment of creating individual service pages is the single highest-leverage website content change most local businesses can make for AEO.
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