✦ Meta Ads
Reach clients on Facebook and Instagram before they start searching
Google Ads captures demand. Meta Ads creates it. We run Facebook and Instagram campaigns for local businesses where the audience exists but is not yet actively searching.
Who Meta Ads works for
- Local B2C services — home improvement, clinics, fitness, beauty
- Businesses targeting homeowners or local consumers by location
- Companies with a visual product or a before/after story to tell
- Businesses already getting Google traffic who want to add retargeting
Who it does not work for
- Pure B2B with long sales cycles — decision-makers are not on Instagram looking to buy
- Products that require active search intent to convert (Google Ads is better)
- Businesses with no creative assets and no budget to produce them
- Budgets under $1,000/month — the learning phase alone will consume it
✦ What's included
Everything in the management fee
Audience research & targeting
We identify the right demographics, interests, and behaviours — and build lookalike audiences from your existing customers.
Ad creative direction
We write ad copy and brief the creative. Static images, carousel ads, and short video scripts depending on your budget.
Campaign & ad set structure
Proper campaign architecture prevents audiences from competing with each other and keeps your data clean.
Retargeting sequences
We retarget website visitors and video viewers with ads that move them closer to a conversion.
Pixel & conversion tracking
Meta Pixel setup, custom events, and CRM integration so you know which ad produced which lead.
Monthly reporting
Spend, reach, cost per lead, and what we are testing next month — in plain language.
✦ How it works
From audit to live campaigns
Audit
We review your existing Meta account (if any), competitors' ads via Ad Library, and your target audience before recommending a structure.
Creative
We brief or produce the ad creative. Campaigns without strong creative do not perform — we will not launch with weak assets.
Launch
Campaigns go live in learning phase. We give Meta's algorithm at least two weeks of data before making structural changes.
Optimise
We scale what works and cut what does not. Retargeting layers are added once you have enough website traffic to work with.
✦ The honest truth about Meta
Creative is 80% of the result
On Meta, the ad itself does the targeting — the algorithm finds who responds to your creative. A weak ad with perfect targeting still fails. Before we launch, we review your creative assets and will tell you directly if they are not strong enough to run. We would rather delay a campaign than burn your budget on assets that will not convert.
✦ Get started
Request a free Meta Ads audit
We review your existing account or market and tell you whether Meta Ads is the right channel for your business.