✦ Definition
What is AI Visibility?
AI Visibility is whether AI platforms — ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude — actually recommend your business when someone asks a question your customers would ask. It's the outcome, not the process: the result you get when the work described by AI SEO, AEO, and GEO is done well.
✦ Related terminology
Same service, different names
In the AI marketing industry, you'll see several terms used for closely related concepts. They describe the same underlying work — we use whichever term is clearest for the person asking.
- AI SEO — our preferred term for optimizing businesses for AI search.
- AI Search Optimization — emphasizes optimization across AI platforms.
- Answer Engine Optimization (AEO) — focuses on AI answer engines.
- AI Visibility — describes the business outcome: being recommended by AI.
- Generative Engine Optimization (GEO) — another industry term used by some vendors.
What determines your AI Visibility
- Review volume and sentiment across Google, Yelp, and industry directories
- How clearly your website content describes what you do and where you operate
- Schema markup and structured data that let AI systems parse your business accurately
- Consistency of your business details — name, address, category — across the web
- Citation authority: how often and how consistently third-party sources reference your business
✦ FAQs
AI Visibility — common questions
✦ Get started
See exactly where your business stands
Our free AI Visibility Audit tests your business across ChatGPT, Perplexity, Google AI Overviews, and Claude using the queries your customers actually ask — results within 48 hours, no obligation.