Does AEO work differently for B2B vs B2C businesses?

Yes. B2C AEO (consumer-facing home services, local retail) relies heavily on Google reviews and GBP. B2B AEO relies more on thought leadership content, professional directory listings, LinkedIn signals, and case studies that demonstrate specific outcomes. The AI systems that B2B buyers use — often ChatGPT or Perplexity — draw from LinkedIn and industry publications more than Google Maps.

Which industries see the most AI search traffic?

Technology, professional services, and home renovation are currently showing the largest share of AI-originated enquiries in our client base. Home services (HVAC, roofing, renovation) are the fastest-growing category — consumers are increasingly asking AI for contractor recommendations rather than searching Google Maps directly.

✦ Industry AEO

Industry-Specific AEO: How It Works for Your Sector

AI search engines don't recommend all businesses the same way. A construction company, an architecture firm, and an HVAC contractor each need different signals to appear in AI-generated answers. The common foundation is the same — structured data, reviews, citation consistency — but the content strategy and the specific directories that matter vary significantly by sector.

The reason industry matters: AI systems learn what a credible business looks like from the sources they index. A credible architecture firm looks different from a credible roofing contractor — different directories, different review platforms, different content signals, different credential markers. An AEO strategy built for one doesn't automatically transfer to the other.

For AEC (architecture, engineering, construction) companies, credibility signals include professional association memberships (AIBC, APEGA, RAIC), project portfolio content, and mentions in industry publications. For home services (HVAC, plumbing, roofing, landscaping), the primary signals are Google reviews volume and recency, GBP completeness, and service-specific local pages.

The industry AEO work we do looks different by sector. For AEC clients, the first priority is structured professional credentials and portfolio content. For home services, it's review velocity and GBP optimisation. In both cases, the endpoint is the same: appearing in AI-generated answers when a potential client asks for a recommendation.

AEC Companies

Highest

Professional credentials, association memberships, project portfolio, and industry publication mentions are the primary credibility markers AI systems weight heavily.

Home Services

Highest

Review volume and recency, GBP completeness, service-area specificity, and local citation consistency drive AI recommendations for trade contractors.

Professional Services

High

Thought leadership content, LinkedIn presence, association directory listings, and client testimonials with specific outcomes matter most.

Commercial B2B

High

Case studies with named clients, industry certifications, trade association listings, and LinkedIn company page completeness.

✦ FAQs

Questions about industry-specific aeo: how it works for your sector

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