✦ Local AEO
How to Rank in Voice Search Locally
Voice search results pull from the same sources as AI recommendations: Google Business Profile for local queries, featured snippets for question-based queries, and structured data for specific information types. A business optimised for local AEO is simultaneously optimised for voice search — the signals are the same.
Siri and Google Assistant use Apple Maps and Google Maps data respectively for local business queries ('call a plumber near me'). Alexa uses Bing and Yelp. All three pull from structured data sources: your name, phone number, address, category, and rating from your business profile. Completeness and accuracy in these profiles is the foundation — a voice assistant that retrieves an outdated phone number from your listing produces a worse outcome than not appearing at all.
For question-based voice queries ('how much does a roof replacement cost'), the source is typically the featured snippet or top search result. FAQPage schema on your website increases the probability that your content is used to answer these questions. The overlap with AEO is direct: the content optimisation, schema markup, and GBP completeness that improves AI search visibility produces parallel improvements in voice search results without additional effort.
✦ FAQs
Questions about how to rank in voice search locally
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