✦ ChatGPT Visibility
How to Optimise for ChatGPT Search
Optimising for ChatGPT search means building the signals ChatGPT retrieves: reviews (40+ on Google), complete GBP and Bing Places listings, LocalBusiness schema on your website, FAQ content on service pages, and consistent citations across directories. In that order of priority. None of these are ChatGPT-specific — they're the same signals that drive AI search visibility broadly.
Step 1 — Reviews: get to 40 Google reviews above 4.2 before anything else. Without this, no amount of schema or content work makes you a credible recommendation source for ChatGPT. Set up a post-job review request sequence (automated if possible) and run it consistently.
Step 2 — GBP and Bing Places: claim and complete both. GBP completeness is table stakes. Bing Places is overlooked — most businesses haven't claimed it. 30 minutes to claim, and it directly feeds ChatGPT's retrieval. Fill in all fields: categories, services, hours, service area, photos.
Step 3 — LocalBusiness schema: add JSON-LD LocalBusiness schema to your homepage and service pages. Include your service area, service list, and opening hours in the schema. This makes your business information machine-readable in the format AI systems prefer.
Step 4 — FAQ content: add a structured FAQ section to each service page. Format each FAQ as a clear question followed by a direct answer (2–4 sentences). This content is extracted by ChatGPT more reliably than equivalent information in paragraph form.
Step 5 — Citation cleanup: audit your business name, address, and phone number across all directory listings. Fix any inconsistencies. Add to missing directories (Canada411, HomeStars, Houzz, industry-specific directories). Consistency across sources is a credibility signal AI systems verify.
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