✦ Google Ads & Maps
Google Ads Pre-Launch Checklist
Are you ready to run Google Ads?
A pre-flight checklist for businesses considering Google Ads. Each high-priority item is a hard requirement — campaigns launched without these in place waste budget from day one.
MM
Maksym Miedvied
Head of Growth, Mulder Agency
| Priority | Requirement | Why it matters | How to check |
|---|---|---|---|
| Alta | Your website has a clear offer with a single, obvious call to action on the landing page | Google sends traffic — your page converts it. A weak page means you pay for clicks that never become leads | Load your landing page and ask: within 5 seconds, does a visitor know what to do next? |
| Alta | You have a minimum monthly ad budget of $1,500 | Below this, the algorithm does not accumulate enough data to optimise — campaigns stall in learning phase permanently | Confirm your available ad spend budget (separate from management fee) |
| Alta | There is measurable search demand for your service in your area | If nobody searches for what you offer, ads cannot work — search ads only reach people who are actively looking | Use Google Keyword Planner — search volume for your primary keyword in your city |
| Alta | You have call tracking or form tracking that connects leads to campaigns | Without conversion tracking you cannot tell which keywords generate leads — optimisation becomes guesswork | Confirm whether your website has Google Tag Manager or any analytics installed |
| Alta | Your business has a confirmed Google Business Profile with verified address | Required for Local Services Ads and Maps promotion — also affects Quality Score for standard search campaigns | Search your business name on Google Maps — is it verified with complete information? |
| Alta | You can handle an increase in lead volume within 24–48 hours | Ads that generate more leads than you can respond to quickly destroy conversion rate — follow-up speed is critical | Ask: if you received 10 new leads tomorrow, could you follow up with all of them within 2 hours? |
| Media | You know your target cost per lead or cost per acquisition | Without a target, you cannot judge whether campaigns are performing or not — you need a benchmark | Calculate: what is the maximum you can pay for a new lead and still be profitable? |
| Media | You have a defined service area (city, radius, or specific postal codes) | Geographic targeting directly affects bid competition and relevance — too broad wastes budget on areas you do not serve | List the exact areas where you want to receive leads |
| Media | You have a CRM or plan to set one up before launch | Leads from ads need to go somewhere trackable — without a CRM, attribution breaks down within weeks | Confirm what happens to a lead after it submits your contact form |
| Bassa | Competitors are already running Google Ads in your market | Competitor ads confirm there is enough search volume and buying intent to support paid campaigns | Search your primary keyword in Google — count the number of ads above the organic results |
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