✦ AI Chatbot
AI Chatbot Self-Assessment
Is a chatbot right for your business?
A diagnostic checklist to help you decide whether an AI chatbot will generate a return for your specific business. High-priority signals indicate strong fit. Low-priority signals are tie-breakers.
MM
Maksym Miedvied
Head of Growth, Mulder Agency
| Priority | Signal | What it means | How to evaluate |
|---|---|---|---|
| Alta | Your team answers the same 10–15 questions repeatedly (hours, pricing, process, availability) | A chatbot handles these questions 24/7 for a fraction of the cost of staff time — and answers faster | List the last 20 enquiries you received — how many asked the same thing? |
| Alta | You receive enquiries outside business hours that go unanswered until the next day | Most leads go cold within 60 minutes — a chatbot engages immediately regardless of the time | Check your contact form or email timestamps — how many arrive after 6pm or on weekends? |
| Alta | Your conversion process starts with booking a consultation, site visit, or discovery call | A chatbot can book that first meeting directly during the conversation — no manual follow-up needed | Map your sales process — does it require a human to schedule the first appointment? |
| Alta | You have a website with at least 500 visitors per month | A chatbot needs traffic to talk to — below this volume the setup cost will not pay back quickly | Check Google Analytics or Search Console for monthly visitor count |
| Alta | You or your team currently respond to enquiries manually | Manual response creates lag — the chatbot eliminates it and ensures consistent qualification before a human gets involved | Time how long it currently takes to respond to a new web enquiry |
| Media | Your average client deal value is above $500 | Below this threshold the ROI maths get tight — a chatbot setup needs to convert enough leads to justify the fee | Calculate average revenue per new client |
| Media | You have a calendar system (Google Calendar, Outlook, or similar) | Without a connected calendar the chatbot cannot book meetings — it can only capture contact info | Confirm what calendar system your business uses |
| Media | You have a CRM or are willing to set one up | Chatbot leads that are not captured in a CRM get lost — the system needs somewhere to send the data | Confirm whether you have an active CRM and whether it has an API or Zapier connection |
| Bassa | Competitors in your market already use chatbots on their sites | If clients expect instant responses from competitors, slow responses from you are a disadvantage | Visit 3–5 competitor websites and check whether they have live chat |
| Bassa | You have FAQ content or documentation about your services | The chatbot is trained on existing content — the more you have, the faster and cheaper the setup | Collect any service guides, FAQs, or pricing docs you already use internally |
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