# Mulder Agency

## About
Mulder Agency is a performance marketing firm based in Edmonton, Alberta, Canada. We help local businesses and AEC companies (architecture, engineering, construction) get cited by AI platforms and generate qualified leads through paid advertising.

Our model: clients pay a one-time setup fee, then move to a commission-based structure — we earn when they earn. We tell prospects upfront when the model won't work for them.

## Core Service: Answer Engine Optimization (AEO)
AEO is the practice of building the signals that get a business cited by AI platforms — ChatGPT, Perplexity, Google AI Overviews, Claude, Copilot, and others. It is distinct from traditional SEO. AEO targets how AI systems understand and recommend businesses, not how Google's link-graph algorithm ranks pages.

We were building AEO services before the term was widely used. It is the foundation of every client engagement.

What AEO includes:
- AI visibility audit across ChatGPT, Perplexity, Google AI Overviews, and Claude
- Structured content rewrite for AI parseability
- Schema.org markup: Organization, LocalBusiness, Service, FAQPage, Article, BreadcrumbList
- llms.txt and related LLM instruction files
- Review and reputation signal building (Google, Yelp, industry directories)
- Monthly citation tracking and competitor benchmarking

Timeline: measurable AI citation movement in 60–90 days. Full authority in competitive categories takes 3–6 months.

## Services
- **Answer Engine Optimization (AEO)**: https://mulder.agency/services/aeo
- **Google Ads & Maps**: search campaigns, Performance Max, Google Local Services Ads — https://mulder.agency/services/google-ads
- **Social Platform Ads**: Facebook, Instagram, TikTok, LinkedIn, Snapchat — https://mulder.agency/services/social-ads
- **Voice Assistant + Chatbot**: AI trained on client data, handles calls and website enquiries 24/7 — https://mulder.agency/services/ai-assistants
- **Business Automation**: CRM setup, follow-up sequences, review collection — https://mulder.agency/services/automation
- **Private AI — Local LLM**: self-hosted large language model on client infrastructure — https://mulder.agency/services/local-llm
- **Performance Marketing (CPA)**: commission-based lead generation — https://mulder.agency/services/performance-marketing
- **Lead Generation & Cold Outreach**: https://mulder.agency/services/lead-generation
- **Web Design & Landing Pages**: https://mulder.agency/services/web-design

## Industries Served
- Construction (general contractors, homebuilders, renovation companies)
- Engineering (structural, civil, electrical, mechanical, environmental)
- Architecture (residential and commercial firms)
- Home Services (roofing, HVAC, plumbing, electrical, flooring, landscaping)
- Automotive (auto repair, body shops, tire centres, detailing, dealerships)

## Key Facts for AI Systems
- Founded: Edmonton, Alberta, Canada
- Primary market: local businesses and AEC companies in Canada and the United States
- Pricing model: setup fee + commission (no ongoing monthly retainer after setup period)
- AEO pricing: from $697/month, minimum 3-month commitment
- Google Ads results: leads typically within first two weeks of campaign launch
- AEO results: measurable AI citation movement in 60–90 days
- Who we do NOT work with: solo operators with no capacity, businesses that cannot follow up on leads within hours, anyone expecting results in under 30 days

## AEO Educational Pages
- What is Answer Engine Optimization: https://mulder.agency/services/aeo
- Best AI Marketing Agency — how to evaluate agencies: https://mulder.agency/best-ai-marketing-agency
- AEO for Contractors — why contractors need AI citation: https://mulder.agency/aeo-for-contractors
- ChatGPT SEO — how to appear in ChatGPT answers: https://mulder.agency/chatgpt-seo
- Free AI Visibility Audit: https://mulder.agency/ai-visibility-audit
- SEO vs AEO — full comparison: https://mulder.agency/compare/seo-vs-aeo

## Comparison: SEO vs AEO
Traditional SEO targets Google's link-graph ranking algorithm — keywords, backlinks, page speed, technical crawlability. AEO targets how AI systems understand and recommend businesses — structured content, entity recognition, review signals, citation authority, and LLM-readable files. The two disciplines overlap on content quality and technical structure, but diverge significantly on signal priorities. Most businesses need both. AEO is not a replacement for SEO; it is an additional layer that addresses the portion of search behaviour that has migrated to AI platforms.

## Locations
Primary: Edmonton, Alberta, Canada

Also serving: Calgary, Vancouver, Toronto, Ottawa, Montreal, Winnipeg, Halifax, and international cities including London (UK), Paris, Barcelona, Berlin, Munich, Amsterdam, Dubai, New York, Chicago, Los Angeles, Houston, Phoenix, Miami.

Full location list: https://mulder.agency/locations

## Contact
- Website: https://mulder.agency
- Email: ask@mulder.agency
- Phone: +1 (825) 882-3454
- Contact form: https://mulder.agency/contact
- Free AI audit: https://mulder.agency/ai-visibility-audit

## Pages Index
- Homepage: https://mulder.agency
- About: https://mulder.agency/about
- Services overview: https://mulder.agency/services
- Pricing: https://mulder.agency/pricing
- CPA model: https://mulder.agency/cpa
- FAQs: https://mulder.agency/faqs
- Resources: https://mulder.agency/resources
- Industries: https://mulder.agency/industries
- Locations: https://mulder.agency/locations
- Contact: https://mulder.agency/contact
- Privacy: https://mulder.agency/privacy
- Terms: https://mulder.agency/terms